When you’re in business, you must have a way to communicate with your customers (people who buy from you) and your audience (people who follow you). There’s no getting around it. And email (ahem, ConvertKit) is the best way to reach each person who cares about you.
Because the money is in the list.
Read that again: the money is in the list.
What does that mean?
The more you communicate with your list, the better chance you have of curating your email list down to a real collection of people who actually care about what you’re doing. This is not the time to flatter yourself with vanity numbers. If you have a list of 10,000 email subscribers (that you pay for each month), but only have a 3% open rate, then it doesn’t matter. Only 300 people are actually opening your email and reading what you have to say.
To actually communicate with your customers and audience, you have to have a tool for email. There are tons of email providers out there for you to choose from: Mailchimp, Aweber, MailerLite, and Active Campaign…just to name a few. When I start working as an OBM with a new business owner, one of the first things we talk about is the email list.
And I always suggest using ConvertKit.
What Is ConvertKit?
ConvertKit is an email platform that allows you to send emails and campaigns to the people who have signed up to receive communication from you.
You have to be able to track your emails. This means you get data on subject lines, open rates, clicks, and unsubscribes. This is all VERY important as you step up your email marketing campaign.
Why You Need ConvertKit
As an online business owner there are only two things you own: your website and your email list. Everything else is rented property. Your Facebook page and group could be taken down without notice. Instagram could start charging you to use their platform.
When you have a curated and active email list, you are staying top of mind to your current (and future!) client base.
What ConvertKit has to Offer
I’m not going to pretend ConvertKit isn’t a premium product. Because it is.
But, you get what you pay for.
ConvertKit reaches inboxes because it’s not overrun by images.
ConvertKit has amazing automations that allow you to send emails to certain people at just the right times.
ConvertKit uses tags to help you know which subscriber cares about specific areas of your business.
The best feature about using ConvertKit is their support. Their customer service is impeccable. They will give you suggestions to use their product more efficiently, take your input, and give it to the development team, and their support team is worldwide, so they can answer your questions night or day.
Fun fact: I did some customer service freelancing for ConvertKit years ago, so I actually know what their team does to give great customer service.
Are you sold?
No matter what, you’ll need an email list to run your business and to connect with your audience. I can’t recommend ConvertKit enough.
Full Disclosure: This is not a paid promotion. I am an affiliate for ConvertKit. That means if you use the link to purchase ConvertKit, I may receive a small commission at no extra cost to you. I appreciate your support in this way.