As the owner of a growing business, you’re wearing a lot of hats. You take on all.the.roles and make the final decisions. Whether you’re leading a team or are responsible for each task, I’m willing to bet there are feelings of overwhelm and wishing for more white space in your calendar. You need Strategic Mapping to help your business focus and to achieve your goals.
And, let’s face it, we all need white space in the calendar. We need time to think, to be creative, to move our day around as needed, and to simply breathe.
If you find yourself overwhelmed and unable to decide what your next investment into your company should be or if you really need an extra set of hands, keep reading. I have the perfect solution for you.
Let me introduce you to the STRATEGIC MAPPING MODEL™. Strategic Mapping is my favorite tool to bring structure to the beautiful chaos that entrepreneurship can sometimes be.
A Strategic Map organizes the high-level objectives of your business:
- Client experience
- Product creation
- Team growth
- Personal growth
A Strategic Map is a visual representation and deep dive into each objective listed above. We talk about the real stuff, the hard conversations, and the big dreams you have. I show you how each objective is interconnected to the other objectives and to your big goals.
Whether you are a business of “me, myself, and I” or you have a team to help you carry the load, a strategic map will keep the business focused and of one mind. Just like you have brand guidelines so everyone is on the same page for your creative choices, a strategic map keeps everyone in line with the larger business goals.
When a business DOES NOT have the Strategic Mapping Model™ on hand, this is what I see:
- spreading yourself too thin
- working on projects that aren’t in alignment with your goals
- slow day-to-day operations
- subpar client experience
- spending money on software you don’t need/use
- jumping at opportunities that don’t align with your mission and values
What Happens During Strategic Mapping?
My process of implementing the Strategic Mapping Model™ happens in three 90-minute sessions over the course of a few days, usually on a Monday, Wednesday, and Friday.
We’ll start the week by articulating your mission, vision, values, and boundaries. Then, we’ll address your big-picture goals. Finally, we’ll spend our time going through the seven strategic objectives. I mentioned those objectives above.
I help you focus your attention on the objectives that need the most attention first to avoid goal fatigue or diluting your messaging. An added bonus is knowing what to work on each day because your main goals are always top of mind.
You’ll also have recordings of our sessions + a visual map that shows the deep dive into each objective, where you’re excelling and a clear outline of the opportunities to grow in your business.
Are you ready to invest in your future?